Why is Frazier Park’s DG defying all predictions?

By Patric Hedlund, TME

Diamond Deans is the 29-year-old manager who opened the Dollar General store (DG) in Frazier Park last year. Three days after opening on July 25, 2016 the fully stocked shelves were nearly empty of merchandise in some sections. Over 1,000 people…(please see below to view full stories and photographs)

Photo captions:

Diamond Deans works hard to create success in his store. (Above) The modest Deans looks like a retail superhero. He credits the store’s success to the work of a solid team.

Shoppers flood into Dollar General: About 100 shoppers poured into Dollar General within 30 minutes of its opening on Monday, July 25, 2016 at 1:23 p.m. At the door, greeting the customers (in black shirt) is Manager Diamond Deans. An estimated 1,000 shoppers visited in that one day. According to Deans, the store has 10 employees—all local residents.

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This is part of the September 8, 2017 online edition of The Mountain Enterprise.

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