By Gary Meyer
The Mountain Enterprise news rack is back in front of the Pilot-Flying J in Lebec.General Manager Chris Hert said it is important to serve the local community. He added that Pilot-Flying J will be attending the next Mountain Communities Chamber of Commerce meeting.
Until 2011 all newspaper racks were in the front of the Flying J building, where they were easily accessed by local gasoline customers. Three years ago former manager Steve Ward decided to move all newspaper racks to the west side of the building, at the entrance to the big rig truckers’ shower services. Newspaper sales dropped 90% immediately and The Mountain Enterprise had to remove its rack.
The new manager was clearly motivated to get the local news rack back in front of the building where customers could easily find it. Many stop at the store just to pick it up. The Mountain Enterprise has been serving the Mountain Communities since 1966.
Other new rack locations
More locations also recently received news racks, including Piñon Pines at the south end of its mailbox bay, plus one in front of the Bear Claw Bakery and a small one at Café Silva Bella in Pine Mountain Village.
As new residents arrive in our community each week, their demand for newspapers has increased both subscriptions and street vending sales.
To subscribe to the weekly Mountain Enterprise and the monthly New Mountain Pioneer, just call 661.245.3794.
A GOOD THING—Flying J’s C-Store manager Benjie Ashmore said the new rack is needed at the ‘J’ because people ask for the local newspaper all the time. As residents have observed, the large parking lot of the J is full most of the time with people seeking more information about our community. —1995: The Mountain Enterprise
Right, Hert shows a 1995 clipping from The Mountain Enterprise in which former manager Benjie Ashmore presented a newly installed newspaper rack at Flying J.
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This is part of the July 25, 2014 online edition of The Mountain Enterprise.
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