By Marcy Axness, TME

A new campaign of TV, digital and radio ads is now airing to highlight the dangers of vaping. At the same time, California has been joined by several other states to file lawsuits against San Francisco-based electronic cigarette maker JUUL Labs.

The lawsuits allege that JUUL unlawfully used advertising to target young people, contrary to the company’s claim that its product is aimed at adults trying to quit cigarettes.

A news release from the California Justice Department alleges that JUUL “failed to…(please see below to view full stories and photographs)

Photo captions:

California’s ‘Outbreak’ campaign depicts seemingly carefree lives involving vaping juxtaposed with startling color footage of actual patients who have been hospitalized with vaping-related lung illnesses.

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This is part of the December 13, 2019 online edition of The Mountain Enterprise.

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